A letter from the founders

Hey

We’re Tin and Marko, founders of FORM.

FORM started with a photo.

The idea was simple: take a photo of your food and know what you’re eating. No searching through databases. No weighing every ingredient. Just take a photo and get on with your day.

But as we kept building, we realized we wanted more from it.

Food matters. But so do workouts. Sleep matters. Recovery matters. How much you move matters.

And we were using different apps for all of them.

So we built FORM.

We want health to be simpler.

We care about being healthy, staying fit and feeling good for as long as possible. But we don’t want taking care of ourselves to become a full-time job. That idea has shaped FORM from the beginning.

  • What you eat.
  • How you work out.
  • How you sleep.
  • How you recover.
  • How much you move.

FORM puts it all in one place, so you can spend less time tracking and more time living. Less tracking. More living.

Tin and Marko, the founders of FORM

We’re building something we want to use.

That’s really what FORM comes down to.

We wanted something that made it easy to understand what we eat, keep up with our workouts and pay attention to the other things that affect how we feel.

Something we’d actually want to use every day. Something that makes taking care of yourself feel simpler, not more complicated.

So that’s what we’re building. And we’re just getting started.

Today, FORM can scan your meals, help you follow a workout plan, log your workouts and keep track of your sleep, recovery and activity.

Over time, we want FORM to become a bigger part of how people take care of themselves.

But however much FORM grows, the idea behind it stays the same:

Make taking care of yourself easier.

Thanks for being part of FORM.

Tin & Marko

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